For Community Operators

Pricing built for real lead generation

Start with a free listing, launch a hybrid pilot, or buy qualified senior living leads in a target market.

520+
communities live
$50-200
qualified lead target
$2K-5K+
move-in referral upside
<1 hour
goal for hot leads

Get found

Free Listing

Free

Claim or update your existing profile so families can find accurate information about your community.

  • Directory listing in search results
  • Basic profile details, photos, and care types
  • Eligibility for family reviews
  • Claim/update workflow for your team
Claim Your Listing
Most practical starting point

Best for first revenue pilots

Launch Hybrid

$199/mo + CPL

A low-risk way to start: stronger placement plus qualified lead delivery with clear reporting.

  • Priority placement on city and care-type pages
  • Enhanced profile with more photos and trust signals
  • Email alerts for qualified family leads
  • Monthly reporting on inquiries and response speed
  • Typical qualified lead range: $75-$150 depending on market
  • 60-day pilot structure available
Start a Pilot

Pay for intent

Performance Only

$95-$175/lead

For operators who want lead volume without a larger monthly commitment.

  • Pay only for qualified family inquiries
  • Pricing varies by market, acuity, and exclusivity
  • High-intent tour and assessment leads available
  • Ideal for testing one market or one building
Talk CPL Pricing

Why this model works

Search Senior is early enough to be flexible and focused. We can structure pilots around the revenue event that matters most: qualified family demand.

Lead intent over vanity traffic

Assessment, compare, callback, and listing inquiries all capture richer buying signals than a generic directory visit.

Better fit for operators

Choose subscription, performance, or a blend based on occupancy pressure and market economics.

Trust-backed conversion

Lindsey Sabini’s CTRS background and real facility detail help families convert with more confidence.

Recommended pilot to sell now

60-day launch offer: $199/month + qualified leads, setup fee waived, one target market, and a simple guarantee around the first batch of valid leads.

Qualified directory inquiry: typically $75
Assessment or shortlist lead: typically $125+
Tour-ready lead: typically $150-$200
Move-in referral upside: typically $2K-$5K+

Frequently asked questions

What counts as a qualified lead?

At minimum: valid contact info, active senior living interest, target geography or community, and enough detail to route the inquiry — usually care type, timeline, budget, or tour intent.

Do you offer flat-fee options?

Yes. Many operators start with a hybrid structure: a modest monthly visibility fee plus a lower cost per qualified lead. That keeps incentives aligned while making budgets predictable.

Can we test one market first?

Absolutely. Search Senior is set up for focused pilots by city, care type, or building so you can validate lead quality before expanding.

How are you different from bigger directories?

Search Senior pairs directory visibility with Lindsey Sabini’s CTRS credibility, real facility detail, and tighter lead qualification. The goal is better-fit families, not just raw form volume.

Want to price a market or building?

We can recommend the best mix of flat fee, CPL, and exclusivity based on your occupancy goals.